Former GDR brands competes successfully

Piroska, champagne, Spee-detergent, Florena-cream, Raderberg beer – all these brands are food brands dating back to the GDR, which are still available on the shelves of dealerships.

Twenty years after the fall of the Berlin Wall, among the 700 former blockbuster brands, only an estimated 120 have managed to keep its place in the German economy – reports N24, citing the study of the the Hamburg Empirische Gesellschaftsforschung, which was presented in Erfurt. But the survivors are still sought an amazing way, in the eastern part of Germany. The analysis of consumer behavior shows East-Germans remains loyal to certain brands – reports Világgazdaság Online.