Bulldog becomes first cruelty-free cosmetics brand to launch in Mainland China

London-based Bulldog has become the first-ever international skincare brand to maintain its Cruelty Free International Leaping Bunny-approved status and be able to sell in Mainland China.

Until now,  animal testing of cosmetics remains compulsory in China, however Bulldog has been excluded from this, thanks to a Cruelty Free Pilot Project, launched by animal protection and advocacy group Cruelty Free International in cooperation with certification and regulatory compliance company Knudsen&CRC, Shanghai Fengpu Industrial Park and Oriental Beauty Valley.

The ground-breaking collaboration allows Bulldog to manufacture in the UK, fill in the Fenxian manufacturing zone and sell in the Chinese market, free from the risk of animal testing.

Inside Retail