Bulldog becomes first cruelty-free cosmetics brand to launch in Mainland China
London-based Bulldog has become the first-ever international skincare brand to maintain its Cruelty Free International Leaping Bunny-approved status and be able to sell in Mainland China.
Until now, animal testing of cosmetics remains compulsory in China, however Bulldog has been excluded from this, thanks to a Cruelty Free Pilot Project, launched by animal protection and advocacy group Cruelty Free International in cooperation with certification and regulatory compliance company Knudsen&CRC, Shanghai Fengpu Industrial Park and Oriental Beauty Valley.
The ground-breaking collaboration allows Bulldog to manufacture in the UK, fill in the Fenxian manufacturing zone and sell in the Chinese market, free from the risk of animal testing.
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