Jumbo Introduces Own-Brand Butter Featuring ‘1-Star Beter Leven’ Quality Mark

The new products featuring the quality mark include the Jumbo salted and unsalted cream butter SKUs in 250g and 125g packs.

The latest launch marks the extension of the ‘1-star Beter Leven’ dairy range that Jumbo has been offering since 2019, the company added.

The quality mark ensures that the products are more sustainable and animal-friendly.

Dairy farmers supplying ‘1-star Beter Leven’ dairy receive an extra supplement for animal welfare and sustainability efforts, the company noted.

The retailer already offers 1-star Beter Leven dairy SKUs, such as skimmed, semi-skimmed and full-fat milk, buttermilk, and semi-skimmed, full-fat fat and skimmed yoghurt in various packaging formats.

In 2019, the quality mark was the first to focus on both nature, biodiversity and the environment, as well as fundamental requirements of better living conditions for all animals on and around the farmyard, Jumbo added.

ESM