Resolution regarding the GVH procedure initiated against Szentkirályi Hungary

By: Trademagazin Date: 2024. 08. 14. 11:54

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Yesterday, the Economic Competition Authority (GVH) announced in a press release that it had initiated proceedings against Szentkirályi Magyarország Kft., along with several other actors, due to suspicion of consumer deception.According to the press release, the current proceedings involving Szentkirály Magyarország Kft. predominantly examine the claims related to sustainability used by Szentkirályi Magyarország Kft. in a 2019 communication campaign.The GVH examined this campaign of ours already in 2020 and determined then that the conditions for launching the competition supervision procedure were not met.

Szentkirályi Magyarország Kft. has not received any information about why the GVH has now decided to start the procedure in connection with our campaign 5 years ago, or despite their previous decision. Szentkirályi Magyarország Kft. continues to cooperate fully with the GVH during the procedure, providing all important and available information.

Szentkirályi Magyarország Kft. has always paid special attention to full compliance with the legal environment, compliance with the regulations applicable to the company and its activities, and close cooperation with the authorities. The company strongly condemns the deception of consumers and all forms of “greenwashing” and is committed to promoting the sustainability of the industry, which it continuously supports with its practical efforts.
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