Create the future with the Henkel

The “Take a Henkel brand into the future” was the slogan for this year’s Henkel Innovation Challenge international innovation competition, that is now being held for the third time.

This year, several hundred college and university students from 12 European countries submitted their creative advertisement ideas. In the competition, students could became fictitious business managers, who were in charge of the development of Henkel products in cosmetics, detergents and household cleaners categories, proper to the expected trends of 2050.
On the national finals, held in Budapest, the top four teams of Hungary could presented their ideas. The winner became the international team of HuRuCiRi, teamed up from BME and Moscow University students. The members of the team will compete, at the international finals, with the winners of the other European countries in April in Amsterdam.