PepsiCo To Launch Mountain Dew-Branded Alcoholic Drinks
PepsiCo Inc is planning to launch a Mountain Dew-branded alcoholic beverage in the United States early next year, months after Coca-Cola launched its first alcoholic drink in the country.
The Boston Beer Company will work alongside the soft drink giant to develop the flavoured malt beverage, which will be called ‘Hard Mtn Dew’.
The drink will be citrus flavoured and have an alcohol by volume of 5%, the companies said.
ESM
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