PepsiCo To Launch Mountain Dew-Branded Alcoholic Drinks
PepsiCo Inc is planning to launch a Mountain Dew-branded alcoholic beverage in the United States early next year, months after Coca-Cola launched its first alcoholic drink in the country.
The Boston Beer Company will work alongside the soft drink giant to develop the flavoured malt beverage, which will be called ‘Hard Mtn Dew’.
The drink will be citrus flavoured and have an alcohol by volume of 5%, the companies said.
ESM
Related news
PepsiCo is acquiring Siete Foods for $1.2 billion
PepsiCo, Inc. is acquiring Siete Foods, also known as Garza…
Read more >Carlsberg to build Kazakhstan factory amid new PepsiCo deal
Carlsberg has bottling agreements with PepsiCo in Norway, Sweden, Switzerland,…
Read more >PepsiCo invests GBP 13m in its Doritos factory in Coventry
PepsiCo is investing GBP 13m in its Coventry tortilla chips…
Read more >Related news
Why are parcel locker providers getting stuck? This data points to the reasons
Parcel terminals are becoming increasingly popular: this year, nearly three-quarters…
Read more >Using 30% less materials would be a solution to the climate crisis
The circular economy is a global imperative: it transcends geographical…
Read more >Sustainability and health: the rise of plant-based dairy products in Hungary
In recent years, plant-based dairy alternatives have gained significant popularity…
Read more >