Carlsberg Unveils Advertisement For Alcohol-Free Beer

Carlsberg has released an advertisement promoting its alcohol-free beer Carlsberg 0.0 featuring Danish actor Mads Mikkelsen.

It is the first global promotion of Carlsberg 0.0 and comes on the back of a huge growth in the popularity of alcohol-free beer during a turbulent 2020, with Carlsberg Group’s alcohol-free portfolio growing 29% between July and September of 2020.