Spending on safe sunbathing

Choosing the right sun lotion is extremely important and people are willing to pay more for sunbathing in safety than before. Unlike other cosmetic categories, the sales of more expensive products showed more dynamic growth than private labels or the total market in 2007. Factor classification is to be revised in 2008, in line with EU regulations. An SPF of between 6-10 will be regarded as low. SPF 15-25 will be considered as medium, while 30 will be and 50+ very high. The ratio of UVA to UVB protection must be 1:3 from 2008 onwards. As people are becoming increasingly aware of the risks of solar radiation, demand for higher factor sun lotions is also increasing. Sales in the above 20 factor segment produced significant expansion last year. The same trend is present in the children’s segment. – Garnier Ambre Solaire has traditionally been strong in the children’s segment and we are enhancing this product line by the launch of new factor 30 and 50 sun lotions – says Tímea Pirkhoffer, brand manager from L’Orèal Garnier. –Carroten is a young brand in Hungary, but it is the market leader in Greece – reveals Anikó Radosiczky, senior brand manager. Its market share is growing continuously. The brand has a sun lotion, a sun spray and a face cream, generally in 200 millilitre units. Their major innovation this year is the A-vitamin Power product line with fruit extract. Apart from anti-oxidants, it contains vitamins A and C, which prevent premature ageing of the skin.