From basic to special
MONA Hungary Kft. pursues a brand building strategy under the slogan “Montice – the family is together”. According to Ildikó Kátai marketing and sales director of MONA Hungary Kft., they pursue a dual strategy to ensure peaceful coexistence of their brands with products manufactured under private labels. Safety, high quality and other unique features make Montice attractive to many loyal customers. Their current innovation is Montice curd in 500 gram jars.
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