Vivera expands meat alternative portfolio with new ‘bacon’ pieces
Meat alternatives manufacturer Vivera is launching 100% fat-free vegan ‘bacon’ pieces into Sainsbury’s stores in the UK.
Vivera, which is based in the Netherlands, has aimed to create a product with the same taste, texture and appearance of real bacon.
Initially available in Sainsbury’s as of 15 May, the product will be introduced into other European countries during 2019.
Vivera introduced the plant-based steak mid-2018 and has so far sold more than 1 million in Britain.
In October, the firm launched a 100% plant-based hamburger as it scaled up production in the UK to meet increased demand. The Veggie Quarter Pounder aims to mimic the flavour of the Aberdeen Angus beef burger.
Vivera’s product range is available in more than 25 European countries and over 25,000 supermarkets. Its portfolio consists of more than 40 plant-based products. (Foodbev)
Related news
Plates and glasses going green
Demand for plant-based products has been growing steadily in recent…
Read more >Register now as a visitor for the Free From & Specialty Food & Wine Expo 2025 in Vienna!
Registration is now open for the Free From & Specialty…
Read more >Melanie Joy returns to Hungary upon the invitation of MAVEG
One of the best-known vegan activists, Harvard University psychologist Melanie…
Read more >More new products
Natur’A bread range
Lantmännen Unibake’s newest brand, the Natur’A bread range contributes to…
Read more >Häagen-Dazs „The Essence of the City” ice cream collection
The only ice cream selection that immerses you in the…
Read more >