Answer:

KJ – Unfortunately the crisis did not avoid us either. It was important that we had a good sales strategy to react to it. RÉ – The biggest strength of Mona Hungary Kft. is its flexibility. We are a small company and we have a good team. 2009 brought several changes, for instance Real Nature Kft. took over the distribution of soy products. KJ – We focus on both private labels and branded products. In 2009, we introduced the ProX brand that soon became a favourite on the yoghurt drink market. RÉ – We reacted to an increasingly price sensitive market demand by widening our private label selection. We started using the most modern packaging solutions, for instance yoghurt drinks are sold in state of the art PET bottles. KJ – In our channel policy we are partner-specific, we can accommodate to the special needs of a retail chain. RÉ – Since all of our colleagues are open-minded people, information flow is effective at our company. We were able to react quickly to the hardships of 2009, because at Mona everyone pays attention to the tasks of colleagues as well. KJ – There is no precise recipe for managing the crisis, but a well-founded sales strategy, a rational restructuring of processes and company loyalty can solve most problems.