Answer:

We are proud to be able to answer this question as one of the leading companies in the category of cereals. Functional food is one of the driving forces behind growth in the food industry today. Current trends like fitness, wellness and increasing health consciousness all encourage the development of functional foods, which usually contain added value in the form of vitamins, pro-biotics, or extra fibres. The market shows dynamic expansion. Health benefits are a major consideration for customers of functional foods who represent higher tan average purchasing power. This is why such products have become essential items in the assortments of supermarkets and hyper markets. However, the increase in the popularity of healthy food has slowed down as a result of austerity measures. We have been committed to producing functional foods for over 20 years. Our cereal bar assortment has been renewed in recent years, with reduced sugar content, and added honey and fibres. Last year, we were one of the first sponsors to join the Health Wake Up Call days campaign, which is intended to improve the health of office employees. Constant product development and innovation focused on functional qualities is essential for us in order to remain successful. Emphasising and communicating these product advantages is one of the means we use to remain competitive. In spite of the difficulties currently seen in the market, Cerbona remains committed to developing products for health conscious customers.