Question – Answer: MONA asks Bonafarm

Just like NÖM AG, the owner of Mona Hungary, the Bonafarm Group also tries to establish a closed, economical and secure integration. But how can a uniform and efficient strategy be developed by a group that unites companies with such different structures and profiles?

It is true that the companies that belong to the Bonafarm Group are active in various fields of the food industry, it is enough to mention PICK Szeged Zrt., Sole-Mizo Zrt., Csányi Pincészet Zrt. or Bonafarm Zrt. that is responsible for the management and he strategy of the group. A uniform strategy is of utmost importance for companies like Bonafarm Group, which works in a vertically integrated complex sector where optimalisation must be carried out through several sectors. This is the reason why we had to work out two strategies: a vertical one for quality assurance and an operative one for each sector. These two quite often overlap. Yes, it is a great challenge for us, but we have no choice as this is the sine qua non of working in food industry with long-term profitability in mind. Our objective is to manufacture our own products from our own base material; if this is not possible we prefer to buy base material from Hungarian partners with whom we have had a partnership that goes back a long way. We try to harmonise the marketing, IT, logistics and human resource strategies of different sectors. With different brands we try to reach different segments of the market, managing several brands in parallel on the market among meat products (PICK, Délhús, Ringa, Herz), dairy products (Sole, Mizo, Farmer) or wines (Teleki, Chateau Teleki, Teleki Reserve). The goal of Bonafarm Group is to ebcome a key actor in the food industry of the whole region.