Need a hug?

“It’s magic when the world comes together!” – this was Coca-Cola’s Olympic slogan, which was used not only in the advertising photos, but also on the drink cans.

This article is available for reading in Trade magazin 2024/8-9

The aluminium cans were designed with a sense of togetherness in mind and when arranged in the right way, the graphics look like they are hugging each other. Coca-Cola has involved three French artists in designing the cans. This hug motif has been present in the brand’s BTL communications for years. //