The joy of giving

The trend in the field of promotional gifts distributed in large numbers hardly changes: Hungarian gift companies offer the promotional gifts featured in most catalogues and manufactured in the Far East.

Éva Váradi, sourcing and marketing director of Golding opines that partners would be open to unique and creative gifts, but the size of the market doesn’t make it possible to order in the quantity required by manufacturers. Despite this Golding buys some product groups directly from China – these are very price-sensitive gifts or they aren’t available from European suppliers. Companies are looking for new gift ideas and environmental issues are also considered when ordering. Alexandra Kracsó, owner-managing director of Papaya Promotion Kft. told us that her company’s goal is to come up with fresh ideas. They want to leave traditional promotional gifts behind and offer new experiences to partners with their products. Ágnes Léna Hegedűs, managing director of Papaya Promotion Kft. added that the market keeps changing and sales are improving. Marketing managers are more open to new ideas because irrespective of its price, a great gift idea remains memorable for the target group. Nándor Kis, corporate relations manager of Reklámtárgyellátó Központ Kft. told our magazine that they are an independent company offering gifts from both domestic and international manufacturers. One of their specialties is logoed quality wristwatches. Golding’s view is that the success story of USB flash drives continues this year. Buyers opt for the standard models despite the fact that if 100 are ordered, they can be manufactured in a customised fashion for hardly more than the price of standard ones. The company’s experience is that small firms often use promotional gifts instead of business cards, indicating their contact data on them. Recently useful gifts have become more popular, things that are of good quality and can really be used in work or around the house. Papaya Promotion Kft.’s experts agreed that for promotional purposes companies are looking for cost-efficient solutions, which at the same time are in direct proportion with advertising value and quality. When it comes to giving business gifts, companies pay attention to pick the most special ones allowed by their budget. The popularity of environmentally friendly gifts is growing, in both promotional campaigns and among business gifts. There is such big demand for these products that the company offers them under a separate brand name, GREENPROMO (greenpromo.hu). Reklámtárgyellátó Központ Kft. is of the opinion that due to a more health conscious approach by companies, demand for formerly popular gifts such as ashtrays or lighters is falling. They also sense the increased demand for ‘green’ products, for instance only they sell PushCleanTM wipes in Hungary. According to Éva Váradi, firms can save a lot of money if they plan their gift ideas one year in advance, because this way customised gifts could be imported directly from the Far East. More information about this is available at golding.hu/chinadirect. When deciding about a gift, the most important is to select the one which, when the recipient looks at it instantly reveals who gave it to them. Good gifts give an experience and they are memorable as well.