AI-driven promotion from Auchan

By: Trademagazin editor Date: 2018. 05. 25. 06:00

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Auchan, in conjunction with UntieNots, will soon launch a personalised promotion that will use artificial intelligence (AI) technology. To enable it, loyalty card holders first have to take part in the Waaoh Challenge. Shoppers need to complete 10 challenges, pre-chosen for them using their purchasing history.