A tool adapted to AI searches has been developed in Hungary
A new tool has been introduced to help optimize content for AI-based searches. The BP Content Optimizer transforms Hungarian-language content so that it can appear in the answers of generative search engines – such as ChatGPT. According to the SEO agency, which has been operating for nearly ten years, small and medium-sized enterprises could face serious disadvantages if they do not prepare in time for the changing search habits. Limited access will be provided to the first version in order to shape domestic best practices based on feedback, said Managing Director Péter Szesztay.
Revolutionary innovation helps Hungarian SMEs appear in AI searches

Szesztay Péter
The next 1–2 years will be decisive for small and medium-sized enterprises: those who do not deal with AI search optimization in time will fall behind their competitors – warns BP Digital, which is now introducing a brand-new, Hungarian-developed tool to the market. With the BP Content Optimizer, businesses can appear in AI-driven searches – for example in ChatGPT or other AI assistants – without needing to be SEO experts. BP Digital’s new product offers a fast, simple, and cost-effective solution for companies that don’t want to miss out on the AI revolution.
“The use of generative search engines has exploded, creating a completely new situation in content marketing. Classic SEO is no longer enough – companies need content that artificial intelligence can ‘understand’ and incorporate into its answers. We have developed a transparent, easy-to-use, professional system for this purpose.”
– said Péter Szesztay, Managing Director of BP Digital.
The BP Content Optimizer is optimized for both SEO and AI: it can restructure, improve, and adapt existing articles, subpages, and product descriptions to make them processable by AI tools – all in Hungarian and tailored to the needs of Hungarian businesses.
Tested for years, now finally available
The product is backed not by an experimental startup but by an agency specializing in SEO that has been operating for nearly 10 years. BP Digital has built this new system – which works across all search engines and is accessible to the SME sector – on the professional experience gained from its own internal projects.
“Appearing in AI searches is not the future, it is the present. Our goal is to make this new opportunity – professionally valuable texts – accessible to everyone, not just those who can build a dedicated team for it.”
– added Szesztay.
Now is the time to gain an advantage – but timing matters
According to BP Digital, the number of companies that appear with AI-optimized content will grow explosively in the coming period. Early adopters – those who act now – will gain long-term advantages, as generative search engines often favor their first built-in sources.
A limited number of businesses will be granted access to the first version of the BP Content Optimizer – the goal is to shape the best domestic AI optimization practices through close cooperation.
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