AI Governance – competitive edge or risk?

AI use is bringing tangible results for more and more companies: 80% of CEOs have reported increased efficiency and many companies have also seen a rise in revenue.

Ensuring the quality and ethical use of basic data is essential for AI to generate long-term value 

This article is available for reading in Trade magazin 2025/11.

However, according to PwC experts, without an appropriate governance framework (AI Governance) AI use can carry serious business and reputational risks. PwC’s series of expert articles (titled Trust in AI) calls attention to the fact that AI isn’t a technology to be used in isolation, but a comprehensive strategic tool whose operation should be regulated from a data security, legal and ethical perspective