AI in the beauty industry: L’Oréal brings the future with bioprinted skin, GenAI content lab and AI assistant

“We firmly believe that technology can push the boundaries of beauty care and improve people’s lives around the world. With advanced diagnostics, expanded beauty care services, GenAI assistants, expanded creativity in the GenAI era and unique electronic devices, we are shaping the beauty of the future to be even more personalized, inclusive and responsible”

– said Barbara Lavernos, L’Oréal Group’s Deputy CEO for Research, Innovation and Technology.

By intertwining biology, mechanics and electronics, L’Oréal more accurately models the wide variety of real human skin, including skin conditions such as eczema, acne, and the ability to tan and heal. The brand works with many start-ups and institutes around the world to further develop technology related to reconstructed skin. The company unveiled its in-house GenAI Beauty Content Lab, CREAITECH, an advanced lab equipped with tools that will transform content production. CREAITECH serves as a safe space for GenAI-based experimentation and enables L’Oréal to expand the creation of branded and localized content for its 37 beauty brands, while simultaneously providing its marketers with further training on creative technologies. The corporate group also announced partnerships with Meta and other leading content creators.