AI in hotels

SabeeApp’s latest industry research has revealed that AI is currently most widely used in the hotel industry in the field of marketing: 53.3% of respondents indicated this as their primary area of AI use, ahead of revenue management (38.3%) and data analysis (31.7%).

This article is available for reading in Trade magazin 2026/02-03

The majority of hotels see AI not as a replacement for labour, but as a support for decision-making and operational back-office tasks.