Different markets, different habits

Many food industry companies are participating in trade fairs or exporting their products to foreign countries. For them it is vital to get to know foreign markets and Nielsen can assist them in this with the results of surveys such as Shopper Trends.

For instance who would have thought that German consumers, characterised by strong purchasing power and consumer confidence, are among the most price-conscious in Europe? 22 percent of them know the prices of all products they buy regularly – this ratio is only 14 percent in Hungary. 38 percent of Russian consumers notice new products on store shelves, while the global average is only 29 percent. Nielsen also points out that the consumption of private label products is on the rise in Western Europe. At the same time the middle class is expanding in many countries and this means growing demand for branded products in these markets. Selling abroad opens up many new opportunities but the road to success is different everywhere. It is worth being aware of the different characteristics of different markets.