Gen Z shoppers love the physical customer experience

While the Gen Z generation loves their mobile devices, apps and social media, they also love engaging with physical retail store associates.
More than half, 58%, prefer the brick-and-mortar shopping environment, according to a Retail Zipline report focused on consumer shopping preferences.

A good majority, 69%, will take fashion advice from associates and 41% will engage with an associate if they like what they are wearing and 19% report genuine relationships wit specific store associates, according to a press release.

The report polled over 1,000 consumers, ages 18 to 24, in the U.S.

Retail Customer Experience