YouGov acquires GfK’s consumer panel business for $342 million
British polling company YouGov (YOU.L) on Thursday announced the acquisition of the consumer panel business of German market research firm GfK SE for 315 million euros ($342.4 million).
GfK’s consumer panel business encompasses over 100,000 households, with panels across 16 European countries.
The London-listed YouGov said consumer panel business, with its large user base for market research, will stretch its offering to fast-moving consumer goods (FMCG) sector and boost its offering to U.S. clients.
“This transaction is important for us strategically, extending our offering further into the under-penetrated FMCG sector, bringing with it long-standing relationships with a blue-chip client base,”
YouGov CEO Stephan Shakespeare said in a statement.
The deal is expected to complete in the second half of 2023.
The GfK unit was expected to be sold after Advent-owned NielsenIQ was reportedly set to secure EU antitrust clearance for its proposed acquisition of GfK on the condition GfK sells its consumer panel business.
Related news
German consumers Rarely Shop via Social Media
German consumers remain skeptical about shopping through social media, according…
Read more >We are no longer falling, but we aren’t flying yet
Although there was some kind of vitalising in 2024 following…
Read more >Promotions, prices, alternatives – promotions and Hungarian households
Tünde Turcsán, managing director of YouGov spoke about how Hungarian…
Read more >Related news
The special retail tax will remain until 2026
The new tax package announced recently brings significant changes for…
Read more >The European Commission demands the abolition of margin squeeze
The European Commission has launched infringement proceedings against Hungary over…
Read more >Mohu’s bottle return role in jeopardy due to a new EU regulation
According to a new European Union regulation, from 2029, only…
Read more >