YouGov acquires GfK’s consumer panel business for $342 million
British polling company YouGov (YOU.L) on Thursday announced the acquisition of the consumer panel business of German market research firm GfK SE for 315 million euros ($342.4 million).
GfK’s consumer panel business encompasses over 100,000 households, with panels across 16 European countries.
The London-listed YouGov said consumer panel business, with its large user base for market research, will stretch its offering to fast-moving consumer goods (FMCG) sector and boost its offering to U.S. clients.
“This transaction is important for us strategically, extending our offering further into the under-penetrated FMCG sector, bringing with it long-standing relationships with a blue-chip client base,”
YouGov CEO Stephan Shakespeare said in a statement.
The deal is expected to complete in the second half of 2023.
The GfK unit was expected to be sold after Advent-owned NielsenIQ was reportedly set to secure EU antitrust clearance for its proposed acquisition of GfK on the condition GfK sells its consumer panel business.
Related news
YouGov Brand Footprint 2025: the favourite FMCG brands of shoppers
YouGov Brand Footprint is one of the world’s most comprehensive…
Read more >(HU) Egészség, trendbe csomagolva
Inflation, declining purchasing power and general price-sensitivity haven’t left the…
Read more >Robust change in the coffee category
The battle between rising coffee bean prices and easing inflation…
Read more >Related news
Katalin Neubauer: margin stop and mall stop do not serve the interests of retail
The government has extended the margin cap and tightened the…
Read more >The economic sentiment index deteriorated in the EU and the euro area in August, but improved in Hungary
The economic sentiment index in the euro area and the…
Read more >The GKI business climate index reached a four-month high in August
According to a survey conducted by GKI Economic Research Co.…
Read more >