Since 2014, WWF and the Coca-Cola Foundation have been working to improve the river’s ecological condition

By: Trademagazin Date: 2023. 06. 30. 12:13

The 9 projects of the Living Danube partnership have now replaced 13.45 million cubic meters of water and restored more than 5,462 hectares of vital water habitats, rivers and floodplains – The Coca-Cola Foundation – the global foundation of The Coca-Cola Company – announced its partnership with WWF on the occasion of the International Danube Day.

The 2,857 km long Danube, which connects 10 countries, is the second longest river in Europe, and about 83 million people live in its catchment area. Europe’s “lifeline” sustains many natural habitats, supplies more than 20 million people with drinking water and offers plenty of recreational opportunities.

It is estimated that 80% of riverine floodplains and wetlands have disappeared in the last 150 years, including a significant part of fish stocks and ecosystems, which are essential for ensuring the resilience of people and nature to climate change.

The unique, cross-sector Living Danube partnership was launched in 2014 with the cooperation of WWF’s Central Eastern European Regional Office and the International Committee for the Protection of the Danube (ICPDR), with the financial support of The Coca-Cola Foundation – the global foundation of The Coca-Cola Company, and helps preserve and restore vital wetlands and floodplains.

Since 2014, the partnership has enabled more than nine different restoration projects in six countries (Austria, Bulgaria, Croatia, Hungary, Croatia, Serbia and Romania).