Vegan deodorant brand now available in UK supermarkets and pharmacies

Early in 2022, zero-plastic deodorant refill brand Wild Cosmetics successfully raised more than €5 million to expand into Germany, The Netherlands and other European countries. Already a success in the UK, the company’s flexible subscription service allows users to personalise and mix-and-match their deodorant refills. Every ingredient in the all-natural, vegan products is listed on the brand’s website.

The scents often smell good enough to eat, and the company frequently puts out limited edition options. Consumers can buy an introductory package containing a case and three refills, and can choose to personalise the case as well as choose from a range of colours. The case is lightweight aluminum, with a small number of internal, recycled plastic parts. The refills fit snugly inside the case, and, when empty, the bamboo refill pot can be composted at home or recycled with other papers.

The brand is now stocked in Sainsburys, Boots, Selfridges, and Waitrose, as well as being available online.

Springwise