Waterside resorts are promoted by MTÜ

By: Trademagazin Date: 2023. 06. 07. 10:33

The Hungarian Tourist Agency (MTÜ) has launched its latest campaign to promote waterside resorts both at home and abroad, for example in the Czech Republic, Germany, Poland, Israel and Austria, MTÜ told MTI on Tuesday.

They pointed out that the protagonists of the action, which lasts until the end of June, are – as before – the service providers themselves, the accommodation and catering establishments, tourist attractions that offer water programs.

The main message of the agency’s campaign is that domestic beaches are waiting for you all summer long; the resorts are promoted in several languages on the csodasmagyarorszag.hu and visithungary.com websites.

Zsófia Jakab, MTÜ’s deputy general manager of marketing and communications, said in the statement that they have two goals with the campaigns: in the short term to boost traffic, and in the long term to build an image.