Vilmos… not easy for him either

Five men in rubber boots, each with a small glass in his hand, form a circle. This is the third round. Their faces are red from the cold and the palinka, but their eyes reflect trust and cohesion. Then, as if pulled on strings by an invisible hand, the glasses are raised to their mouths and shots are gulped down in unison. Consumer habits have changed a lot since then. Few people drink tap water and we read the labels on products carefully to see what are their ingredients in the hope that we succeed in extending our life span a little. Spitzer has been replaced by wine culture and palinka has moved from the villages into trendy night clubs. Palinka has become trendy and purchasing decisions can no longer be allowed to be influenced by mere chance. It looks like we can make palinka from anything which has a juice inside. We even have bio palinka now. Personally, I am looking forward to seeing a pro-biotic palinka as well. Vilmos has become a synonym for pear, which people know and like. However, it prevents new fruit flavours from being launched, which is bad. Innovation is the magic word no product can exist without. Thus, a variant with added honey has been born, which succeeded in attracting many ladies. Soon, the bottle, the label and communication had all been modernised. And finally a dried apple recipe has been developed. The task was to make it authentic and traditional, unique, modern, masculine, spicy etc. We had to use what we had. Colours and lines. Illustration is not a big loss, as an apple would not make a big impression on a 28 old broker driving an Audi TT, anyway. Taking all possibilities into consideration, we have decided to use gold for the logo, against a drab background. White, quite unsuitable for use on a large surface was phenomenal in small doses, glowing with the dark green bottle and gold. Take a look, taste it for yourself and see what happens…