Tuned to customers’ frequency

Looking back on 2012, we asked the two directors of Dunapack Kft., Rafael Sieben (Csepel) and Attila Galambos (Nyíregyháza) about domestic trends in the packaging industry. 2012 was a difficult year but Dunapack, thanks to its customer portfolio and the new strategy commenced last year, managed to hold on to its above-50-percent market share. Dunapack Kft. was even able to grow on the stable 530 million-square-metre Hungarian corrugated product market, partly because 18 percent of the company’s products go directly to export markets. The company took the concept of partnership to another level: they selected a team of experts to share with partners (at a 3-day customer event) the essential knowledge about the product fee decree, which had been adopted at the end of last year. The Nyíregyháza factory, uniquely in the country, manufactures 7-layer corrugated cardboard. Strong market competition urges Dunapack Kft. to be better and more flexible, which goal they intend to achieve following a 3-year strategy based on 3 pillars: customers, owners and workers – they all have to be satisfied. 80 percent of the company’s customers are from the FMCG sector, which demands the usage of state-of-the-art techniques, technology and solutions in all domains, be it IT, packaging technology or logistics. What does Dunapack Kft. expect from the year 2013? Preserving their market leading position, continuing on-going projects, increasing customer and employee satisfaction, better service and more added values.
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