McDonald’s deletes 80% of its vegan menu in the UK

By: Trademagazin editor Date: 2026. 03. 23. 13:02

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McDonald’s has removed several plant-based products – Veggie Dippers, Veggie Dipper Happy Meals, Spicy Veggie Wraps, and Deluxe Vegetable Sandwiches – from its British restaurants, keeping the McPlant Burger as its only meat-free option.

The move has once again drawn attention to how sensitive the availability of plant‑based alternatives is in the fast‑food sector, and how quickly consumers react when the range narrows

This article is available for reading in Trade magazin 2026/04

The decision – citing sluggish demand – has sparked fierce reactions among vegetarian and vegan consumers. According to McDonald’s, the move is part of the ongoing development of the menu.