Consumers Prefer Large, Economy Sizes

In today's struggling economy, more than half (58 percent) of U.S. consumers are “very concerned” about rising food prices.

 As consumer packaged goods (CPG)
manufacturers and retailers employ options to manage abnormally high
cost increases due to raw material and other expenditures, consumers
voice their preferences on how CPG manufacturers and retailers should
handle rising costs. According to The Nielsen Company: Nearly half
(47 percent) of consumers surveyed prefer CPG manufacturers offer
large, economy sizes with lower price points per serving. Only 17
percent of consumers prefer CPG manufacturers introduce new, smaller
pack sizes at lower prices. Nine percent of consumers suggest CPG
manufacturers downsize or modestly reduce the packaging size of
products, keeping the price of the product the same. Other options
was to produce slightly lower quality products, but keep the price
the same (4 percent).