Personalised offers which annoy no one
In the age of Big Data personalised offers are very important in marketing. At the same time these can violate privacy rights and annoy people in general. A new tool called Rately Merchant Platform, developed by Digital Scientist, can revolutionise making personalised offers: shoppers have to make their profile, from which it can be seen which retailers or products they are interested in, so they only get relevant offers. The system can only be successful if the number of profiles reaches a critical mass – just like it did in Alphraretta (Georgia, USA), where 90 percent of independent retailers joined in just one month.
Related news
Related news
The 2025 Sustainable Future Awards were presented: the most outstanding sustainable companies and leaders of the year were recognized
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Visa launches new program to support the digitalization of Hungarian businesses
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >The 2025 Sustainable Future Awards have been presented
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >

