Hungarian customers need product with good quality
According to Gfk research, the first aspect at shopping is the good quality, at the second place is the price-value rate, on the third is the nationality of the product.
Gfk research the eating habits in every second year, this
time the survey was looking about shopping attitudes. independent from the age
and sex, the price and value rate is very popular point of view at buying in
the stores. People know there are a quality differences between products on the
shelves. More and more customers looking for hungarian products, first of all
because of the less logistic time and the freshness. Women think year to year
healthier, they want to shop products without artificial additives and colors,
but the researchers were amused, that the sugar, fat and carbon hydrate content
were not so important for them.
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