The tourism sector is also being transformed by artificial intelligence

By: Trademagazin Date: 2024. 01. 29. 11:07

A joint report by the World Travel and Tourism Council (WTTC) and Microsoft makes it clear that artificial intelligence (AI) is playing an extremely important role in the field of travel and tourism. The report not only highlights the broad applicability of AI technology, but also emphasizes its transformative power, which is key to personalized experiences, sustainable resource management and real-time pricing.

With the help of AI, travelers’ experiences can be improved in many areas. Creating personalized offers and optimizing pricing strategies creates an opportunity for more predictable and flexible travel options. And AI-based chatbots provide immediate and personalized answers to travelers’ questions, thereby improving the efficiency of customer service.

The report also places special emphasis on sustainability. AI can predict future demand patterns and allocate resources more efficiently. This is particularly important from the point of view of sustainable resource management, as it helps to monitor and minimize environmental impacts, thereby promoting the development of responsible and sustainable tourism.

Julia Simpson, President and CEO of WTTC, emphasizes that AI is not just a technological development, but a strategic tool capable of personalizing the customer experience and promoting sustainable development. With this technology, the tourism industry also gets the opportunity to create real-time pricing models.