Conscious customers will benefit from the new feature of the Rossmann webshop

Conscious product selection is playing an increasingly important role in everyday life – the protection of our own health and the environment also contributes to a more careful choice of what goes into our shopping cart. Rossmann has recognized emerging customer needs and is also working to provide guidance to its customers at Rossmann Online Drugstore by introducing uniform markings. In the first phase of the introduction, 22 categories were created, resulting in a unified, streamlined design. Product categorization pictograms for 884 own-branded products can now be found by customers on the online interface of the popular drugstore chain.