Conscious customers will benefit from the new feature of the Rossmann webshop

By: Trademagazin editor Date: 2020. 08. 04. 11:25

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Rossmann Online Drugstore now offers a new feature to customers interested in conscious shopping: 22 new product rating categories have been created, which can already be found in the descriptions of 884 own-branded products for those who shop on the drugstore chain’s web interface. The three most commonly used categories are vegan, microfiber-free, and organic certification, but there are a number of other considerations consumers can choose from when browsing products. Rossmann’s long-term plans include extending the ratings to supplier products.

Conscious product selection is playing an increasingly important role in everyday life – the protection of our own health and the environment also contributes to a more careful choice of what goes into our shopping cart. Rossmann has recognized emerging customer needs and is also working to provide guidance to its customers at Rossmann Online Drugstore by introducing uniform markings. In the first phase of the introduction, 22 categories were created, resulting in a unified, streamlined design. Product categorization pictograms for 884 own-branded products can now be found by customers on the online interface of the popular drugstore chain.