Tesco sees demand for no and low alcohol beer soar by almost 40%

The news comes as the leading retailer has introduced dedicated brands such as Lucky Saint, Athletic Brewing and Days 0%.

Tesco has said that while Dry January helped to boost this, it reorded its highest ever Christmas week demand for no and low beer as sales soared by 43% on the previous year.

The supermarket giant has also reported a new shopping pattern emerging with no and low beer drinkers switching to buying larger pack sizes, rather than single cans or bottles which comes as a result of more confidence in the quality now available across the category.

“Interest in no and low alcohol beer is so strong that dedicated brewers have emerged in recent years which has resulted in more choice for shoppers,” Tesco no and low beer buyer, Sam Harrop said. 

“This has led to great improvements in quality with these specialist brewers inspiring far better ingredients and processes in order to create full-bodied no and low beers that taste authentic.

“The success of this market has shown us that growing numbers of drinkers seeking healthier brews are prepared to buy no and low alcohol beers as long as the quality is good.”

Grocery Gazette