Tesco chooses a different strategy instead of promotions

By: Trademagazin Date: 2023. 02. 17. 12:24

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“Hungarian customers do not need a reduction in the price of a single product, but rather long-term low prices and personalized shopping discounts with which they can optimize their household expenses. Tesco therefore does not reduce the price of a single product, but pays attention to the entire contents of the shopping basket. The supermarket chain has offered the price of more than 2,000 products has been reduced, in addition, the price of products marked “Price Guarantee” has been checked regularly for nearly 1 year, and its most loyal customers save an average of HUF 10,000 per month with Clubcard discounts. Moreover, on February 19, the VasárnApp will be launched again, when on Sundays the Users of the Tesco Clubcard application will receive a 5% discount on the total amount of their purchase,” the company says in a recent announcement.

Tesco contributes to the planning with its Price Guarantee products: it has kept the prices of around 500 basic food and household items permanently low since last spring – that is, for nearly a year, customers can count on the fact that the prices of these products are constantly checked by Tesco so that they are always cheap. shopping. And if the customer were to find the price-guaranteed products cheaper somewhere, Tesco will reimburse him for the price difference.

All of this is complemented by the Tesco Clubcard cheaper program, which helps customers to optimize their spending: the supermarket chain offers nearly 1,200 products at Clubcard prices every week, which loyalty card holders can buy at a significant discount – the most loyal can even save more than HUF 10,000 per month. . In addition, customers receive exclusive discount coupons and can also collect points during their purchases, which can be exchanged for HUF when paying, thus further reducing the total amount of the purchase.