Natural Beauty Products Flooding the Market

Fueled by the beauty industry's focus on natural ingredients, the number of organic and “ethical” cosmetic products introduced this year is up 23% from 2007, per a new study released by Mintel.

 The study found that nearly 30% of
all U.S. beauty products launched this year were organic, ethical or
all natural. Globally, one in every seven products was organic,
ethical or all natural, while last year it was one in every nine. The
challenge will be for retailers to distinguish themselves as being
truly organic. Stores like The Body Shop have already jump-started on
this approach. The Body Shop will make 80% of its products
preservative-free by 2010. The store also will convert to using 100%
recycled PET bottles by the end of this year (Body Shop currently
uses bottles made of 30% recycled materials).