Temu floods the market with a new strategy

By: Trademagazin Date: 2024. 04. 09. 11:24

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Temu, owned by China’s PDD Holdings, is expanding its marketplace to include sellers with US warehouses to compete with Amazon, reducing delivery times and expanding its product range.

Temu, part of Chinese e-commerce company PDD Holdings, has announced its new strategy to beat Amazon. According to Insider’s report, the online store now includes sellers with American warehouses in its marketplace.

Previously, Temu used a “managed marketplace” model where products were shipped from warehouses in China. Thanks to the new approach, US sellers can now order and ship products themselves. In this way, Temu can reduce the delivery time and promises “faster delivery” for products coming from American warehouses.