The excess demand in the television market also affects Atmedia
Atmedia prepared several scenarios for 2023. Thanks to this, as well as the implemented price level increase and the stable viewership of the portfolio, it can manage the excess demand on an annual basis.
At the same time, Atmedia also confirms that in such an overdemand situation, a significantly higher price increase than the previous one, corresponding to the level of overdemand, is necessary for the year 2024, as this has already been announced in neighboring countries. This step is necessary both for transport security and for maintaining the quality of content production.
In addition, on the part of advertisers and media agencies, accurate annual commitments, including the planned seasonality of spending, should become a practice – in order to more accurately determine the expected demand, as well as timely campaign cancellations, as this could help inventory planning and management.
Related news
One of Hungary’s largest podcast market players is being renewed
The entertainment audio platform Podpad.hu, launched by Atmedia in 2021,…
Read more >Measuring the out-of-home viewership can mean an increase in ratings and an improvement in quality
In the summer of 2024, the test project of Atmedia,…
Read more >Atmedia presents itself with a completely new image
At the Digital-Media Hungary conference, Hungary’s market-leading multimedia trading house,…
Read more >Related news
A large wave of price increases is expected in trade
In the first half of 2025, GKI Economic Research Ltd.…
Read more >Children’s future is at stake now – you can vote in 198 Tesco stores
In 198 Tesco stores across the country, customers can vote…
Read more >Inflation accelerated to 2 percent in the eurozone and 2.3 percent in the EU on an annual basi
Inflation in the euro area and the European Union accelerated…
Read more >