Sour cream is also a luxury for many

According to domestic statistics, although sales of 2.8% UHT milk and natural yogurt increased in 2023, sales of other categories such as butter, butter cream, cow’s cottage cheese, processed cheese and sour cream decreased significantly compared to 2022 data. At the same time, the import market also underwent changes; in particular, the import of cheese and canned milk increased significantly, mainly with products coming from Germany, Poland, the Czech Republic and Slovakia.

The transition from organic products to more traditional, cheaper dairy products reflects changes in consumer preferences. Zoltán Harcz emphasized that consumers are primarily looking for large-packaged, reasonably priced products, which raises the importance of conscious consumer behavior and the fight against consumer deception. This is especially true in the field of imitation products made from vegetable raw materials, where greater emphasis must be placed on informed customer information and transparency.