Room fans, perfumes and pregnancy tests are also selling well at Wolton, a quarter of orders are no longer for hot meals

By: Trademagazin Date: 2025. 07. 11. 12:05

Hungarian customers are becoming more and more conscious when it comes to online shopping: according to Wolt data, in the first half of this year, customers with Wolt+ membership saved more than three quarters more on various discounts and delivery costs. While in the first half of 2024, Wolt+ subscribers claimed 1.4 billion forints in discounts, in the same period this year their total savings exceeded 2.5 billion forints.

Wolt+ users save even more money

The fact that Wolt+ membership can now be obtained free of charge through three partner programs has also contributed to the growing popularity. Revolut and Telekom Magenta customers have already been able to take advantage of this opportunity, and from July this year, users with eMAG’s Genius subscription loyalty program can also activate Wolt+ benefits free of charge for the duration of their Genius membership.

Hungarians order far more than just food from Wolt

Wolt’s offering now goes far beyond ordering hot meals and grocery shopping on Wolt Market: every fourth order is for some other product. Customers are happy to order, for example, technical items, household appliances, toys, or even flowers, which shows that fast shopping is gaining ground in Hungary as well.

This summer, food and household items and health and beauty care are the two most popular non-hot food categories on Wolton: within the latter category, oriental perfumes, skin and nail care products, as well as pregnancy tests, condoms, sexual aids, and alcoholic beverages are the most popular on the platform. Many people also ordered room fans and mobile chargers with Wolt couriers in the first weeks of summer – taking advantage of home delivery within up to 35 minutes.