Ice cream as a season-extending product
The example of ice cream parlours around Lake Balaton shows how entrepreneurs are responding to longer seasons.
This article is available for reading in Trade magazin 2025/11.
In Balatonfüred the Bagaméri Ice Cream Parlour will remain open until the end of October because – as owner Sándor Márton explained – autumn visitors also want to enjoy ice cream.
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