The advantages of Superbrands title

By: trademagazin Date: 2009. 10. 28. 00:06

Superbrands Hungary organizes a seminar on 4th November in the Kempinski Hotel Corvinus. On the event it will be examined, that how valuable is a Superbrands title win and how to benefit from the usage of the title.

Opening speaker will be Wiszkidenszky András, the director of Superbrands Hungary. He will talk about the five-year history of the program in Hungary, while Dr. Serényi János, Superbrands Committee Chairman will give specific practical advices to participants about how the internal service quality as well as external service value can be increased with help of Superbrands status. Finally Szalókyné Tóth Judit, the Executive Director of ACNielsen Market Research Ltd. will talk about the impacts of the economic crisis – reports