Weight training is for everyone regardless of age – says Scitec Nutrition in its new international campaign

By: Trademagazin Date: 2023. 09. 04. 11:09

In September, the more than 25-year-old food supplement and special food manufacturer and distributor Scitec Nutrition came up with a new image-building campaign. The goal of the international integrated campaign called Timeless – which also includes billboards and spot elements – is to show, by juxtaposing a 75-year-old athlete and a 25-year-old Team Scitec bodybuilder, that weight training as a way of life and a sense of life is an ageless perspective for both the elderly and the young. . The company’s goal is to further break down stereotypes related to gym training and bodybuilding, thereby bringing the brand even closer to the wider public.

In its new, unusual campaign, Scitec Nutrition focuses on an athlete in his seventies who, even at his age, moves amazing weights. The man is currently an active powerlifting competitor, although he started weight training only to preserve and improve his health. With this, the brand sends a message that weight training is a lifelong sport and that the company’s products and expertise faithfully accompany and help its consumers on the way to a fit physique, whether they are younger or older, women or men, at different fitness levels and with different goals.

As a member of the BioTechUSA group of companies, the Scitec Nutrition brand, as a permanent supporter of gyms and bodybuilding championships, basically addresses those who practice gym training as a way of life through the Make a Difference slogan. It encourages them to be the best versions of themselves and thereby inspire others. The dedication and sense of purpose acquired in sport can be used in all areas of life, so that ultimately the change affects not only sport, but also our whole life, and through this also affects the lives of others.