Starbucks opens its first online cafes in China

By: Trademagazin editor Date: 2018. 08. 07. 10:20

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Starbucks and Alibaba Group have signed a strategic partnership agreement aimed at transforming the coffee experience and the cafe services in China – Világgazdaság Online wrote.

One of the aims of the partnership is to innovate, to create the first virtual Starbucks business in China. In the framework of this digital collaboration, Alibaba is developing an online management center, and Starbucks products can now be purchased online by Chinese consumers. (vg.hu)