A Code of Agricultural Marketing is being prepared

Hungarian Tourism Zrt.’s Agricultural Marketing Centre prepared the draft of a short-term agricultural marketing strategy. The discussion of this draft by the trade started in late February at a Budapest conference and lasts until the summer. The final version of the text, called Code of Agricultural Marketing, will be ceremonially signed at the National Agriculture and Food Exhibition (OMÉK) in the autumn. György Czerván, secretary of state in the Ministry of Agriculture opened the conference and told that one of the government’s objectives is expanding the selection of high-quality, Hungarian, GMO-free food products available to consumers and increasing the level of consumption. Ádám Ruszinkó, deputy state secretary at the Ministry for National Economy talked about how the harmonisation of tourism and agricultural marketing will result in increased efficiency and better results. Balázs Győrffy, the president of the Hungarian Chamber of Agriculture (NAK) said that NAK is in favour of creating the Code of Agricultural Marketing, as the country’s agri-food sector is impossible to revive without efficient marketing. Márton Oravecz, president of the National Food Chain Safety Office (NÉBIH) called attention to the fact that the government had taken many steps to ensure the market advantage of Hungarian groceries. György Imre Lipcsey, the deputy CEO of Hungarian Tourism Zrt. spoke about defining the organisation’s mid-term goals and laying down the tasks for the period ending in 2017. MT Zrt.’s Agricultural Marketing Centre (AMC) is working on strengthening the ties between various actors in the sector. AMC’s main task remains the implementation of collective agricultural and wine marketing. The deputy CEO also talked about the Collective Agricultural Marketing Reform Programme (KAMRA), which is basically a collective term for all the new initiatives in the field.