E-commerce: only one in twenty visitors buys at Shein and Temu

By: Trademagazin Date: 2023. 11. 24. 10:41

Shein and Temu, the Chinese giants of e-commerce, are growing at a brutal pace, but they do not threaten the market leader in the online retail space, Amazon. Although Shein and Temu’s websites attract a lot of visitors, according to Similarweb data, only one out of every twenty visits ends in a purchase. Despite the attractive prices, the willingness to buy does not increase, and the majority of potential customers prefer to purchase the selected products from more reliable sources.

Shein offered a variety of products this holiday season at low prices, such as $100 blenders and $6 headphones. At the same time, customer activity did not follow the growing number of visitors, and according to Similarweb, the willingness to buy decreased from 4.6% to 4.1%. The situation is similar for Temu, where the number of visitors has quadrupled, but only 4.5% of visitors are willing to pay.

The two Chinese competitors are expanding in North America and Europe with the same aggressive marketing campaigns and sales as Amazon. While Amazon has a solid loyal following and 56% of shoppers are willing to pay thanks to its trustworthiness, Shein and Temu are still struggling to find their customers. However, fierce competition and marketing efforts are constantly increasing.