E-commerce: only one in twenty visitors buys at Shein and Temu
Shein and Temu, the Chinese giants of e-commerce, are growing at a brutal pace, but they do not threaten the market leader in the online retail space, Amazon. Although Shein and Temu’s websites attract a lot of visitors, according to Similarweb data, only one out of every twenty visits ends in a purchase. Despite the attractive prices, the willingness to buy does not increase, and the majority of potential customers prefer to purchase the selected products from more reliable sources.
Shein offered a variety of products this holiday season at low prices, such as $100 blenders and $6 headphones. At the same time, customer activity did not follow the growing number of visitors, and according to Similarweb, the willingness to buy decreased from 4.6% to 4.1%. The situation is similar for Temu, where the number of visitors has quadrupled, but only 4.5% of visitors are willing to pay.
The two Chinese competitors are expanding in North America and Europe with the same aggressive marketing campaigns and sales as Amazon. While Amazon has a solid loyal following and 56% of shoppers are willing to pay thanks to its trustworthiness, Shein and Temu are still struggling to find their customers. However, fierce competition and marketing efforts are constantly increasing.
Related news
Choking hazard pacifiers and toxic raincoats: EU investigates flood of Temu and Shein products
Pacifiers that can cause choking, sunglasses without UV filters, cosmetics…
Read more >Temu would enter the EU market with local manufacturers
Temu’s rise in Europe is making waves – but now…
Read more >Temu attacks: the online discount giant would also break into the European food market
After cheap electronics and clothing, the Chinese online marketplace Temu…
Read more >Related news
Five major trends shaping the future of global business service centers
Leading global business services providers are responding to the challenges…
Read more >Pepco’s German subsidiary placed under bankruptcy protection
Pepco’s German division has filed for insolvency, despite the retail…
Read more >Blue Planet: food waste should be utilized as biogas or feed raw material even in the short term
Food waste should be utilized as biogas or feed raw…
Read more >