Samsung to showcase new technologies at IFA 2025

At Samsung’s booth, visitors will be able to learn about the company’s vision for how AI can transform our homes now and in the future. They will also be able to experience first-hand how Samsung is harnessing the power of AI across its mobile devices, TVs and home appliances to make everyday life easier.

The company will be showcasing its exciting, cutting-edge devices and smart services at a press conference on September 4, ahead of the opening of the trade fair, where Samsung, as a leader in AI-powered home solutions, will be showcasing the transformative power of AI in the home. It will also showcase how its AI-powered devices and the SmartThings ecosystem can seamlessly connect to make everyday life easier.

Samsung and its corporate partners will join forces to showcase Samsung’s latest product offerings and demonstrate how their technology can make life at home more efficient and enjoyable. Visitors will then be able to experience the company’s latest devices in a stunning, interactive space before the exhibition opens to the public.