Rossmann’s in-house talents conquer TikTok

By: Trademagazin Date: 2025. 02. 28. 11:32

Rossmann has been representing the brand as influencers on TikTok for some time now through its innovative social media initiative with its store employees. The internal competition launched by the company in early 2023 aimed to discover talent and create authentic content, resulting in six employees being contracted to produce monthly video content. The drugstore chain’s TikTok channel has just reached 200,000 followers, and internal influencers have also made a significant contribution to strengthening Rossmann’s digital presence.

Rossmann Hungary has strengthened its digital presence with a unique initiative: its store employees are now also representing the brand as influencers on the TikTok platform. As part of the innovative program, the company announced a competition among its sales employees in early 2023, the aim of which was to discover internal talent and actively involve them in social media.

During the competition, the employees who entered made videos about products provided by Rossmann on their own TikTok channels, using a specific hashtag and mentioning the official Rossmann TikTok channel. Based on the quality and number of views of the submitted content, the company’s internal jury – consisting of sales managers and social media marketing experts – selected six talented employees who will create content for Rossmann’s official TikTok channel every month.

The results of the program are already visible: between November 17, 2023 and October 29, 2024, more than 50 videos were created with the participation of the selected employees, which together exceeded 3.5 million views. Given the success of the content, the scheme has been in operation continuously since then, with the videos presenting diverse product categories, adapting to current seasonal trends. The most popular topics include introducing new products and promotions, describing holiday offers, and sharing makeup and care tips.