Pizza and grilled meat are a succes in Romanian hypermarkets
Four Romanian hypermarket chain (Auchan, Cora, Real, Carrefour) judged to operate within the fast-food stores. The chain's success proves that 4-5 percent of the total revenue is from the sales of meals made in-house.
One of the chain's marketing member said that the fast-food hypermarket strategy brought unexpected success. Revenues are close to the revenues of the country's largest fast-food chain (McDonald's). The most popular items are grilled meats and pizzas. One of the stores have also picks up orders and also delivery will be undertaken – reports Pénzcentrum.hu.
Related news
Related news
More chances, less hassle: the recipe of a good promotion
Gábor Tolnai, head of marketing insight division at Kantar Hoffmann…
Read more >UK Retailers Prioritise AI Over Planned Technology Investments, Study Finds
Over two thirds (67%) of retailers in the UK are…
Read more >Amazon’s Corporate Workforce May Shrink As AI Takes Over Routine Tasks
Rollout of generative AI and agents will reduce Amazon‘s total corporate…
Read more >